Prototype, test, and iterate in hours.
Validate a solution in days.

Prototype Thinking is the next evolution of the Design Sprint.

Get immediate, fast, nuanced experimental outcomes
from live users with our unique methodology.


Design Sprint

A different kind of Sprint.

A journey of continuous prototyping and iteration with users that ends in a concrete design brief. Plus, learn to do it without us.

Trainings & Workshops

New toolsets and mindsets.

Delightful, satisfying, and shockingly practical hands-on trainings for everyone from new creators to seasoned design teams.

Startups &
Small Businesses

Product-market fit in days.

Validate your solution on a shoestring budget without burnout, before committing resources. Check out our DIY tools and mentorship.

Why Prototype Thinking Labs?

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we focus on the hardest, most impactful part: testing & iteration.

Our lightweight method enables an order of magnitude more testing in a shorter amount of time. Make hundreds of changes and dozens of pivots big and small during the course of a Sprint.

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80% of our clients keep using the method without us a year later.

Our mission is to teach you to do it on your own, without us. Our tools are easy to use in the course of a realistic existing workflow: they stick around long after the engagement is done.


we completely eliminate painful meetings.
yes, really.

Teams discuss using prototypes and decide using data. Our lightweight method gets data right out the gate, allowing planning meetings and vendor selection to be driven by validated answers.

“Immediately after training, I was able to use this approach to quickly and cheaply get a real reaction from consumers on a key strategic product enhancement that leadership loved, but customers ended up hating.

This literally saved our team hundreds of thousands of dollars and time (development, consumer insights, procurement etc.) pursuing the wrong idea. It allowed us to quickly pivot on the fly and test a radically different unique solution that consumers loved.
— Carol Dzingai, Innovation Manager, US Cellular
Prototype Thinking Labs is extremely insightful, inspirational, and has moved me and the entire Bang & Olufsen company to work in new ways. It has greatly helped our speed, innovation and involving users early on... Everyone is working on the new [products] and they will be in all our stores soon... Our leadership is completely bought in and we are overbooked on Sprints: I’m trying to hire because me and the other guy can’t handle all the requests coming in from all over the company.”
— Michael Konig, Head of Design, Bang & Olufsen
I ran an accelerator for early stage companies for 6 years and I can honestly say that Prototype Thinking is the most valuable asset an entrepreneur at any stage and can learn and institutionalize.

— Justin Kaster, Founder & CEO, 2100 INC