ABOUT PROTOTYPE THINKING LABS

At Prototype Thinking Labs, we are obsessed with the moment when a real human touches a product or service, and there’s a spark. An instant of deliciousness, of magic, when something has shifted and it makes a real difference to their life.

When we work with clients who are building new products, we help them create that spark over and over using experimental conditions. Together, we have created hundreds of different magic moments in dozens of industries from consumer goods to financial services, from software to cosmetics, from healthcare to enterprise.

But the most magical instant for us, the spark that WE have the privilege to create, is the moment when our clients’ eyes light up and they say, “NOW I understand how to make this!” It happens when the reality of the solution and the user really clicks, when suddenly all of the flying pieces that have been in chaos and uncertainty find their true north and transform into a rush of clarity and momentum. Then the team knows exactly what to do.

They know the user will absolutely love what’s about to happen.


TEAM

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J LI
MANAGING PARTNER

J is the creator of the Prototype Thinking program.  She believes in reinventing product design & innovation to be as user-friendly to companies as we expect our creations to be for consumers.  Formerly a mathematician, engineer, game designer, and organizational consultant, she has more than a decade of experience in organizational innovation, design thinking, and systems thinking. 

EUN-JOUNG "EJ" LEE
PRINCIPAL

Eun-Joung is passionate about teaching entrepreneurs and innovators skills and mindsets that accelerate their rate of learning. She has had a career in strategy, design and organizational change consulting for Fortune 500 companies at IBM, frog Design, Adaptive Path and Embarcadero Partners.
 

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WES WAKEFIELD
PARTNER

Wes has built finance and operational systems across numerous industries, including technology, banking, manufacturing, real estate development and agriculture. He specializes in expanding the applications of Prototype Thinking to an increasingly vast set of business problems.  He is passionate about making businesses work far more effectively.

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PRATHIBHA BYANNA
ASSOCIATE

Prathibha has made international waves as a Harvard Crossroads Scholar and She's the First featured global leader.  A graduate of Christ University and Shanti Bhavan, she is on a mission to help businesses seriously tackle social issues and give back to society.  She grew up in Tamil Nadu and lives in Mysuru.

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OLIVIA WONG
PARTNER

Olivia is inspired by Prototype Thinking in solving complex problems for the social sector. She has worked alongside the UN, UNHCR, International Rescue Committee, and the US State Department in her previous career as a nonprofit grant maker and international aid worker.

 

AYESHA MATHEWS-WADHWA
ADVISOR

Ayesha was raised in Bangalore, India and educated in the cultural nexus of New York, Paris, and San Francisco. A graduate of Parsons School of Design, Ayesha has over 12 years of experience crafting strategy and creative direction for global companies including Apple, Amazon Lab126, Facebook, Sephora, The Insight Labs, and The Smithsonian.  
 


Our Office

PROTOTYPE THINKING LABS
535 Mission St
San Francisco, CA 94102

contact@prototypethinking.io