Rapid experimentation and  

user testing to de-risk ideas.


Our methodology helps your organization learn 10 to 100x faster,
saving months to years of work and development cost.


minimum un-viable products

The most important aspect to successful innovation is validation and insight. You already know that the best way to get those two things is just to try something and iterate on it. At Prototype Thinking, don't just iterate a few times, we iterate hundreds of times. We use Minimum Un-Viable Products to get the key validation information you need immediately, instead of waiting months to build a working model. 


You will prototype, test, and

iterate your challenges

on day one


Let us tackle your thorniest problems. Whether you're in product-market purgatory, need to de-risk your product, test with users, or build inexpensive prototypes, we can help.

Go to market faster, identify the best ideas, and create an entrepreneurial culture. We help Fortune 500 companies grow through major innovations, not minor optimizations.

Mission-first innovation, just for nonprofits. We can help you overcome resource scarcity, move at startup speeds, incentivize volunteers, and test programs for on the ground buy-in.

What our clients say about us

“Immediately after training, I was able to use this approach to quickly and cheaply get a real reaction from consumers on a key strategic product enhancement that leadership loved, but customers ended up hating.

This literally saved our team literally hundreds of thousands of dollars and time (development,consumer insights, procurement etc.) pursuing the wrong idea. It allowed us to quickly pivot on the fly and test a radically different unique solution that consumers loved.
— Carol Dzingai, Innovation Manager, US Cellular
I ran an accelerator for early stage companies for 6 years and I can honestly say that Prototype Thinking is the most valuable asset an entrepreneur at any stage and can learn and institutionalize.

— Justin Kaster, Founder & CEO, 2100 INC
Prototype Thinking Labs is extremely insightful, inspirational and has moved me and the entire Bang & Olufsen company to work in new ways. It has greatly helped our speed, innovation and involving users early on... Our leadership is bought in and we are overbooked on Sprints. Everyone is working on the new [products] and they will be in all our stores soon.”
— Michael Konig, Head of Design, Bang & Olufsen

A FEW organizations WE'VE WORKED WITH