Prototype, test and iterate an idea in hours.
Validate a solution in days.


Get immediate, fast, nuanced, and accurate experimental outcomes from live users with our unique methodology.


A Prototype Thinking Sprint is a journey of continuous revision and iteration that ends in a concrete design brief. Through many cycles of redesign with users, a team explores a wide range of possibilities until they inevitably hone in on the answer: a design that’s not just better, but deeply, transformatively magical.

Become A Prototype Thinking Team

Both a toolset and a mindset, Prototype Thinking helps teams learn 10x faster. The method is easy for anyone to use on their own in bite sized chunks after the Sprint.


Let us tackle your thorniest problems. Whether you're in product-market purgatory, need to de-risk your product, test with users, or build inexpensive prototypes, we can help.

Go to market faster, identify the best ideas, and create an entrepreneurial culture. We help Fortune 500 companies grow through major innovations, not minor optimizations.

Mission-first innovation, just for nonprofits. We can help you overcome resource scarcity, move at startup speeds, incentivize volunteers, and test programs for on the ground buy-in.

What our clients say about us

“Immediately after training, I was able to use this approach to quickly and cheaply get a real reaction from consumers on a key strategic product enhancement that leadership loved, but customers ended up hating.

This literally saved our team hundreds of thousands of dollars and time (development, consumer insights, procurement etc.) pursuing the wrong idea. It allowed us to quickly pivot on the fly and test a radically different unique solution that consumers loved.
— Carol Dzingai, Innovation Manager, US Cellular
Prototype Thinking Labs is extremely insightful, inspirational, and has moved me and the entire Bang & Olufsen company to work in new ways. It has greatly helped our speed, innovation and involving users early on... Everyone is working on the new [products] and they will be in all our stores soon... Our leadership is completely bought in and we are overbooked on Sprints: I’m trying to hire because me and the other guy can’t handle all the requests coming in from all over the company.”
— Michael Konig, Head of Design, Bang & Olufsen
I ran an accelerator for early stage companies for 6 years and I can honestly say that Prototype Thinking is the most valuable asset an entrepreneur at any stage and can learn and institutionalize.

— Justin Kaster, Founder & CEO, 2100 INC

A FEW organizations WE'VE WORKED WITH