Olivia Wong empowers corporate innovators & entrepreneurs to solve product/market fit problems 10-100x faster.
She has helped hundreds of companies build transformative products and accelerate speed to market using Prototype Thinking, a method for rapid learning and inexpensive iteration
Keynote: Prototype Thinking
Your biggest competitive advantage is your speed of learning.
The most important capability in innovation is the ability to learn: Does your organization measure how effectively you learn?
Prototype Thinking is an approach originally developed at Google X for categorically increasing the speed and volume of learning by 10x or more. Using hundreds of rapid, low-cost prototype iterations and simulation-based experiments, Prototype Thinking teams ensure that they not only build a product right, but that they are building the right product.
In this captivating talk, Olivia shares the origin story of Prototype Thinking and lessons learned from GoogleX. Participants will learn the Prototype Thinking mindset and walk away with knowledge of the core principles and techniques.
LEARN 10X FASTER
In this practical, hands-on workshop, participants will learn the method by applying it to a real idea or project, leaving with tangible immediate insights and a new toolkit going forward.
Building a 1-hour prototype
Using simulation-driven user testing for better qualitative results
What is Sidewalk Fit and how to find it
How to user test
Frequently rated best workshop of the conference!
Learn how to run unbiased tests using world-class techniques from Prototype Thinking. In this introductory workshop, we'll show you the right and wrong ways to conduct a user test including how to interview.
User testing roles
Dealing with difficult users
How to test regularly and constantly
Unbiased interview questions
In this introductory workshop, learn how to recruit hard to find users and build a consistent user pipeline.
Questions to include and avoid on a survey
Recruiting the right users & where to find them
User recruiting on a budget
Best practices for wrangling users
Building a user pipeline