The Origin of Prototype Thinking



 

Prototype Thinking was developed when executives at Google X realized that actual human experience was always more reliable than internal debate - even when the people debating happened to be some of the brightest in the world - like Sergey Brin and Tom Chi, our co-founder. Using Prototype Thinking, they broke the endless cycle of spending days, weeks, and months debating, guessing, and conjecturing. Instead, they began developing better ideas, products, and services by cutting straight to the work of testing and learning through rapid iteration with real humans. Rather than keeping this process locked away, Prototype Thinking Labs is on a mission to help startups, corporations, and non-profits achieve unprecedented growth by adopting this revolutionary methodology.


Leadership

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TOM CHI
EMERITUS PARTNER

Tom pioneered and introduced Prototype Thinking while serving as head of product experience at Google X - developing technology such as Google Glass, Project Loon, and self-driving cars. Tom’s mission is to make humanity a net positive to the environment by changing the way we solve problems. 

 

EUN-JOUNG "EJ" LEE
PRINCIPAL

Eun-Joung is passionate about teaching entrepreneurs skills and mindsets that accelerate their rate of learning. She has had a career in strategy, design and organizational change consulting for Fortune 500 companies at IBM, frog Design, Adaptive Path and Embarcadero Partners.
 

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J LI
PARTNER

J has trained hundreds organizations in Prototype Thinking and created much of the curriculum and program behind the process. Formerly a mathematician, game designer, and organizational consultant, she has over 8 years of experience in organizational innovation and design. Her specialties include software, services, complex multi-stakeholder offerings, and working with founding teams.

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OLIVIA WONG
BUSINESS DEVELOPMENT

Olivia is inspired by impact Prototype Thinking in solving complex problems for the social sector. She has worked alongside the UN, UNHCR, International Rescue Committee, and the US State Department in her previous career as a nonprofit grant maker and international aid worker.

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WES WAKEFIELD
PARTNER

Wes has built finance and operational systems across multiple industries, including technology, banking, manufacturing, real estate development and agriculture. He specializes in expanding the applications of Prototype Thinking to an increasingly vast set of business problems.  He is passionate about making businesses work far more effectively.

AYESHA MATHEWS-WADHWA
ADVISOR

Ayesha was raised in Bangalore, India and educated in the cultural nexus of New York, Paris, and San Francisco. A graduate of Parsons School of Design, Ayesha has over 12 years of experience crafting strategy and creative direction for global companies including Apple, Amazon Lab126, Facebook, Sephora, The Insight Labs, and The Smithsonian.  
 


Our Office

PROTOTYPE THINKING LABS
535 Mission St
San Francisco, CA 94102

contact@prototypethinking.io