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test with confidence

prototype thinking labs magic moment

build the right solution

validate 6 mo – 2 years faster

find your design's magic moment

save 6mos-2yrs

faster to market / runway savings

prototype thinking labs save runway time

prototype thinking labs magic moment box

2 months

idea to solution, part-time
concurrent with other responsibilities

70% confidence
with no design/dev

prototype thinking can be done by product/business
without needing expensive specialists

prototype thinking labs no devs required

prototype thinking labs user testing

80% teams

continue using prototype thinking &
user testing on their own 2 years later

about prototype thinking labs

prototype thinking labs page

Luiza Bet
CEO, Kuri Saude

“I always tell people that the single best piece of startup advice someone gave us was that you need to do Prototype Thinking before building anything...

Now we’re seeing our competitors all building the wrong thing, but our product alone reflects the much deeper root of the problem. Without you, we would have something today that isn’t the real problem.”

prototype thinking labs group workshop

prototype thinking page

get the handout

prototype thinking labs workshop

how prototype thinking works
and why it matters

prototype thinking labs page

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