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supporting founders from
save 6mos-2yrs
faster to market / runway savings
2 months
idea to solution, part-time
concurrent with other responsibilities
70% confidence
with no design/dev
prototype thinking can be done by product/business
without needing expensive specialists
80% teams
continue using prototype thinking &
user testing on their own 2 years later
about prototype thinking labs
Michael Konig
Head of Design, Bang & Olufsen
"At B&O, we had two strong categories, but the market was shifting fast, and we had no answer.
Inside B&O, three “perfect” strategies emerged with strong business logic & great design principles. So we debated. For months. No decision. No progress. Then we worked with Prototype Thinking Labs.
At the end, something new emerged. Not A, not B, not C. But a better D. We walked out with a clear category strategy, 5 product briefs & cross-functional alignment. All 5 products shipped. Together they became B&O’s most important category. Our big lesson? Debates don’t solve product strategy. Prototyping does."
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