Test What Matters

Did you know that the first 70% of validation can be achieved without design or development? We all know we should be testing and pivoting, but what exactly does that look like for your own offering?

Prototype Thinking is your tactical, systematic process to test what matters most, try all ideas, map the solution space, and commit to the right solution with confidence.

Learn this simple alternate toolkit & workflow that typically saves founders 4-12 months of runway compared to Lean Startup. Yes, really.

workshop agenda

intro: how it works 101

1. test in hours, pivot in days

2. create a magic moment

3. cultivate user intimacy

   
   

hands-on workshop

1. build a 20-minute prototype of your real product

2. give & get feedback

3. next steps experiment plan with your users

this workshop will be useful if...

• you are creating new a business or new offering

• you are still seeking product market fit

• you want to test more, but are not sure how

• there are too many possible right answers

about PTL

Prototype Thinking Labs is an SF-based innovation firm that is passionate about making the product-market-fit journey easy and delightful for founders & product teams. We are experts in the specific, narrow phase of getting from the point of having an overall idea, to having a validated right-answer design. We've worked with hundreds of companies, consumer and enterprise. previous workshop participants have said...

Prototype Thinking is life changing. This was PHENOMENAL. I have been teaching entrepreneurship for decades and have never thought to do it like this.

~ Pam Induni, Program Director, UC Berkeley Sutardja Center for Entrepreneurship and Technology

This training blew my mind. Blew my mind. Everyone on my team needs to learn this.

~ Johnny Blackfield, Innovation Hub Manager, Deloitte I always tell people that the single best piece of startup advice someone gave us was that you need to do Prototype Thinking before building anything. Now we’re seeing our competitors all building the wrong thing, but our product alone reflects the much deeper root of the problem. ~ Luiza Bet, CEO, Kuri Saude

This was a completely different, superior way to get to the right product for users – and much less expensive in the long run than iterating with real software. We have since structured our organization to do this for everything we build. ~ Greg Clary, CEO, Mi-Corp I know so many founders who raised a million dollars and then went bankrupt, and they really, really should have taken this workshop. ~ Victoria Hu, CEO, Twine

TechFW empowers entrepreneurs with resources, support, and community to transform innovative ideas into scalable businesses, driving economic prosperity and lasting societal change. TechFW is a 501(c)(3) non-profit organization that is Fort Worth's leading startup incubator and accelerator that has supported over 200 companies since its founding in 1998, fueling North Texas economic growth and creating a lasting impact. We empower tech entrepreneurs to transform innovative ideas into scalable businesses without taking equity. We provide resources, support, and community to support entrepreneurs at every stage of their journey, from idea to market.